Luckily, with the right digital marketing strategy, your construction business can attract more clients, boost its reputation, and increase its profits. In this article, we’ll share 10 insider tips for digital marketing for construction companies sprinkled with some savvy construction marketing tactics to help you craft a winning marketing plan.

Ready? Buckle up because we’re diving right in! 

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1. Get Social

Social media marketing is a powerful tool for reaching potential clients, building relationships with your existing customer base, and watching your organic traffic skyrocket. Social media channels like Facebook, Twitter, Instagram, and LinkedIn can help you showcase your work, share industry news and insights, post updates, and connect with others in the construction industry.

On top of that, social media advertising can help you target specific demographics, get in touch with qualified leads, and increase your reach by custom-tailoring your ads and content for prospective customers, pulling on all the right strings.

So, choose your social channels wisely, create a social media marketing strategy for the books, and use it to build a robust social media presence. 

2. Optimize your Website

Your website is the face of your business online, so it’s essential to make a good impression. All digital marketing campaigns start with optimizing your site for major search engines by using the power of Search Engine Optimization (SEO) – use relevant keywords (but avoid keyword stuffing), create high-quality content, and ensure your site is easy to navigate.

Make sure your site is mobile-friendly, as more and more people use their phones and tablets to search for businesses like yours. Want to take it a step further? Optimize it for voice search, as nearly half of the internet users prefer to use voice search when searching for local businesses. That’s right – a whopping 46% of people opt for the convenience of speaking their queries aloud rather than typing them out. 

By doing so, you’ll be able to reach a wider audience in organic searches and stay ahead of the competition.

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PlayMedia is the digital marketing agency that will take you to the top, and help you grow your business through dedication, transparency, and a unique, highly individual approach.

Mladen Maksic CEO
Play Media

3. Embrace Content Marketing

A well-rounded content marketing strategy involves creating and sharing SEO-optimized, valuable, relevant content that educates and informs your target audience and promotes your construction business to potential customers, boosting your search engine ranking in the process.

For construction companies, this could include blog posts, case studies, infographics, and more. By providing helpful information and insights as part of your content strategy and marketing campaign, you can establish yourself as a thought leader in the industry, keep your current clients informed and attract potential leads to your website.

You can adjust it to fit into your social media strategy as well and use it as an educational tool! Simply tailor the format to cater to the social media platforms you’re on (and your social target audience), and voila – you just killed two birds with one stone and are one step closer to having engaged, active users and reaching your business goals.  

4. Leverage Video Content 

Forget about traditional advertising – videos are a highly engaging form of valuable content that can help showcase your work and demonstrate your expertise in a modern, unique way. Create videos that showcase your projects, highlight your team, and offer helpful tips and advice for your clients.

You can share these videos on your website and use them for your social media marketing efforts, too, to skyrocket your customer engagement. After all, reels are the latest online marketing trick that will attract qualified leads, likes, and shares like a magnet and boost your online traffic! 

5. Don’t Neglect Email Marketing

Although Email marketing is considered a traditional marketing method, it’s still an effective way to stay in touch with existing and previous clients and reach out to new ones. Use email marketing campaigns and newsletters to share news and updates, promote your services, and offer exclusive discounts and deals.

Just be sure to avoid spamming your subscribers with too many emails – such marketing techniques are extremely outdated and will do more harm than good.

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6. Invest in Local SEO

If you want your construction company to be the talk of the town, local SEO is the way to go! By optimizing your website and online presence for local search, you can attract more clients from your community and boost your visibility in the neighborhood.

To get started, ensure your website includes your business name, address, and phone number and that this information is consistent and up-to-date across all your online local listings. This will help search engines like Google verify your business information and show your company to local users.

But local SEO isn’t just about technical details – it’s also about building relationships with your community. Encourage satisfied clients to leave reviews and testimonials on sites like Google My Business and Yelp and respond to any feedback positively and professionally. By demonstrating your commitment to customer service, you’ll earn the trust and loyalty of your local audience.

7. Utilize Pay-Per-Click Advertising

Are you tired of pouring money into marketing campaigns with no guarantee of success? Pay-per-click (PPC) advertising might just be the answer you’ve been looking for. With PPC, you only pay when someone clicks on your ad – making it a budget-friendly and cost-effective option for construction companies who want to reach potential clients actively searching for construction services online.

But don’t just throw money at any old ad and hope for the best. To make the most of your PPC budget, be sure to target your ads to specific keywords and demographics that are most likely to convert into paying clients. This will ensure that you reach the right audience at the right time, reach your marketing goals and get the most bang for your buck.

8. Build Relationships with Influencers

Influencer marketing is like having a celebrity endorsement for your construction company. By partnering with influential people in the industry, you can boost your credibility, attract new clients, and accelerate your business growth. So, how can you get started with influencer marketing?

First, identify influencers in the construction industry (or one closely related to it) who align with your brand values and target audience. Reach out and ask if they would be willing to collaborate with you. This could involve sharing your content, featuring your work on their website or social media, social media mentions, or partnering on a commercial project. 

You could also organize giveaways and promotions to build your following and promote your services. Influencers are great at creating engaging online videos and making them go viral with their skills and posting schedule – they’re like expensive TV commercials of the 21st century, making this a highly effective strategy for promoting your business.

9. Collect Social Proof: Don’t Forget About Reviews

Just like hard hats protect workers from potential hazards, online reviews, and customer testimonials can protect your business from a damaged reputation. That’s why it’s crucial to pay attention to what your clients are saying and encourage them to leave positive reviews on sites like Google My Business, Yelp, and Angie’s List. Don’t forget to also engage with your clients on social platforms by responding to comments and reviews.

But what about negative customer reviews? While they may sting like a hammer to the thumb, responding professionally and constructively is important. Take the time to listen to your client’s concerns and address them as soon as possible. Not only will this help resolve the issue at hand, but it will also show that your company culture values transparency, accountability, and customer satisfaction.

Plus, by addressing negative reviews, you may even manage to turn disappointed online customers into satisfied clients and loyal advocates promoting your business through referrals.

10. Measure Your Results & Tweak Accordingly

Measuring the success of your digital marketing efforts is like using a tape measure on a construction site – it’s absolutely essential! You wouldn’t build a building without taking precise measurements, and you shouldn’t execute your construction marketing efforts without measuring their success. Online tools like Google Analytics are your best friends in this endeavor.

By setting measurable goals, then tracking website traffic, social media engagement, and email campaign success, you can gain valuable insights into what’s working and what’s not. Maybe your Facebook posts are driving more traffic than your LinkedIn updates. Or perhaps your email open rates are highest when you send messages on Wednesday mornings.

Whatever the case, measuring your results will help you refine your strategies and focus on what’s driving results, boosting your SEO ranking and expanding your client base. So, grab your virtual tape measure and get to work!

The Digital Marketing Blueprint for Construction Companies: Build a Robust Online Presence and Crush the Competition

By following these 7 insider digital marketing tips, you can craft a construction marketing strategy that will put you in front of the pack and gain an edge over your competitors – you’ll be well on your way to building a strong online presence, attracting new clients, and boosting your profits.

Play media is a full-scope digital marketing agency that can make all your construction company’s dreams a reality and your business operation a success overnight. With the right digital marketing experts in your corner, the sky’s the limit. Time to dream big!

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The post Construction Companies: Insider Tips for Digital Marketing appeared first on Play Media.

The 10 construction websites we’re about to explore not only demonstrate exceptional design but also set the standard for online excellence in the industry. From sleek and modern to rugged and industrial, these websites prove that creativity knows no bounds when building a brand online.

So, without further ado, let’s dive into the top 10 construction website design examples that are sure to inspire and impress.

Unleashing the Power of Web Design: 10 Construction Websites That Redefine the Art of Building Online Presence

Attention construction gurus! We’re about to drop some knowledge bombs on how to create killer construction web design that will make your competitors quake in their hard hats. A construction website isn’t just about showing off your handiwork and strengths – it’s also about being user-friendly, visually captivating, and giving potential clients all the necessary juicy details for a seamless user experience.

If you’re in the construction business, you need to stand out in the overcrowded construction industry by building a robust online presence that will do the talking for you, instill trust in potential customers, and keep them coming back for more.

Fear not, because we’ve rounded up 10 of the most impressive construction sites on the interwebs for your inspiration. Get ready to take notes because we’re breaking down what exactly makes these well-designed websites stand out from the crowd.

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Please fill out this short survey to help us get to know you and your business better.

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PlayMedia is the digital marketing agency that will take you to the top, and help you grow your business through dedication, transparency, and a unique, highly individual approach.

Mladen Maksic CEO
Play Media

1. Harper Construction Company

Harper Construction Company’s website is one of the best examples of a construction company website. It is professional, informative, and easy to use. The website includes all the information potential customers would need about the company, including its services, contact information, and portfolio.

The website is also mobile-friendly and easy to navigate. They choose a clear and minimalistic design, mostly based on the photography of their projects. Overall, the Harper Construction Company website is an excellent example of a construction company website.

Harper Construction Company has built a website that will make you want to ditch your current one like a rusty nail. This website is so slick, informative, and easy to navigate it’ll make anyone’s head spin like a drill bit. They’ve included everything a potential client could need, from their services to a contact form and a jaw-dropping portfolio of their previous projects.

Plus, the website is mobile-friendly, so you can check out their impressive work from anywhere on mobile devices. With clean lines and minimalist design that lets their projects do the talking, Harper Construction Company has set the bar high for construction websites. Let’s just say they nailed it!

2. Hill Construction Co.

Buckle up, folks, because Hill Construction Co. has taken website design to a whole new level. Not only does their site look like a million bucks with its luxurious and sleek design, but it also walks you through their entire construction process from start to finish. Talk about transparency!

And if that wasn’t enough to get anyone pumped up about hiring these guys to build something beautiful, their compelling call to action will definitely do the trick. But let’s talk visuals for a moment. Aesthetically pleasing background images of their work will have you drooling like a bulldozer over a fresh plot of land.

And with a minimalist design with a color scheme that’s as elegant as a perfectly crafted blueprint, this website is a true masterpiece that promises a top-notch client experience.

3. IMC Construction

IMC Construction knows that it’s not just about getting the job done but about creating a lasting relationship with clients, so they’re taking customer testimonials to another level by featuring video testimonials of their past projects on their website, easily accessible from mobile devices, too.

Not only do they provide the all-but-necessary social proof of their exceptional work from happy clients, but they also add a personal touch that’s hard to beat. And their video testimonials are just the icing on the cake of their compelling website and impressive projects. 

4. Burnstead Construction Company

Are you tired of sifting through endless construction websites with nothing but a generic portfolio to show for it? Look no further than Burnstead Construction Company’s website. They take their project details seriously, giving you a behind-the-scenes look at their process and construction logistics, complete with photos, descriptions, and even construction phases. It’s like having a backstage pass to the world of construction.

Plus, their website is a treasure trove of resources for construction workers, including a blog with insider tips, a directory of companies, and a searchable database of products.  So, if you’re ready to see construction company websites done right, Burnstead Construction Company is the place to be.

5. JDG Constructions

its services. There is also a portfolio of previous projects, so potential clients can see the quality of work that JDG Construction is capable of. Instead of a black background, developers used bright colors and a minimalistic approach.

Here’s a list of features that we loved about this website:

• A clear and concise design that is easy to navigate
• Plenty of information about the company and its services
• A portfolio of past projects
• A blog with informative articles about the construction industry for construction experts

6. ABC Seamless

When it comes to construction websites, there are a few key elements that make for a good one.

• First and foremost, the website should be easy to navigate and understand. All of the information should be clearly laid out and easy to find with compelling taglines and calls to action.
• Secondly, the website should showcase the company’s work in a positive light. This means featuring high-quality photos, videos of past projects, and testimonials from satisfied customers.
• Finally, the website should be designed in a way that makes it easy for potential customers to get in touch with the company. This means including contact information prominently on the homepage and throughout the site.

ABC Seamless’ website hits all of these key points. The homepage features a large photo of one of the company’s past projects and a brief description of what they do. From there, visitors can easily navigate to different site sections to learn more about the company and its services.

The Projects section includes photos and videos of past jobs, while the Testimonials section features positive reviews and client testimonials. And finally, the Contact Us page includes the company’s phone number, email address, and social media links. 

7. Thorsen

If you’re anything like the average internet user, you’re tired of sifting through websites with clunky layouts and hard-to-find information. That’s why Thorsen Construction’s website is a breath of fresh air.

They know that design matters and is worth the extra cost, and their site is a perfect example of how to do it right. Their use of strong visuals, concise information, and clean lines make it easy to understand what they do, and their contact information is just a click away.

And let’s not forget the pièce de résistance—their video introduction. It’s like a cinematic masterpiece, complete with beautiful shots, smooth editing, and music that’s both comforting and intriguing. We dare you to watch it and not be compelled to dive in (even if you don’t need construction services). So, if you want to see how a construction website can be both functional and beautiful, Thorsen Construction is your vision board. 

8. Millbrook Construction

From the moment you arrive on the Millbrook Construction Company’s website homepage, you’re greeted with stunning visuals showcasing their incredible work. It’s refreshing to see a construction website that lets the work speak for itself rather than bombarding visitors with marketing slogans.

Navigation is simple, and the menu bar directs users to all the important pages they need, including the about page, project gallery, and contact information. The site is an ideal mix of aesthetics and functionality, making it easy to admire their work while also getting the information you need. All in all, it’s a refreshing take on construction website examples and a true standout in the industry.

9. Ray Romano Contracting

Ray Romano Contracting is not just a company that renovates homes, they are the masterminds behind turning shabby shacks into stunning showpieces! Their website is like a mini-museum of their magnificent makeovers, featuring a gallery of before and after photos that will make you gasp in amazement.

On top of that, their clean menu provides a comprehensive list of their services and contact information so you can easily get in touch. Ray Romano Contracting’s website is so professional and informative that you’d think they’re hosting a TED talk on home remodeling!

10. CJS Builders

CJS Builders’ website is like a work of art, showcasing their impressive construction work with top brands. At first glance, the full-screen time-lapse of the New York skyline is an awesome background video that will leave you in awe. The strong calls to action are just as impressive, and they invite visitors to explore their website further, as well as the story, vision, and motto behind this construction firm in their “About Us” section.

The menu navigation bar is always visible (unlike footer menus), making it easy to navigate the site smoothly and direct users to what they’re looking for. Plus, the search button is like a trusty guide, ready to lead you to the right page with just a click.  Overall, this a great example of a well-made website.

Learn from the Best: What Do These Mesmerizing Construction Websites Have in Common? 

So, what have we learned? Here are some key tips and takeaways from the above construction site examples to help you mesmerize potential customers and improve your online presence:

1. Keep it simple: A minimalistic and sleek website design can be aesthetically pleasing, with a clean menu that’s easy to navigate. Follow the example of Hill Construction Co. and Millbrook Construction, who use clear yet compelling visuals and simple navigation to create an engaging user experience. In today’s digital age, your website must be accessible from any device and optimized for mobile search.
2. Showcase your work: Use your website’s project gallery to display your impressive projects in a way that captivates your potential clients. Burnstead Construction Company and CJS Builders both do an excellent job presenting their work, and IMC Construction’s video testimonials take social proof to the next level.
3. Be informative: Ensure your website includes all the information potential customers need about your company, including your services, contact information, and portfolio. Make it easy for them to get in touch with a contact form no more than 2 clicks away. Add a blog section to become a thought leader in your industry and provide customers with answers to any questions they might have. Harper Construction Company and Ray Romano Contracting are excellent examples of informative and professional websites.
4. Social proof is a must: Don’t forget to add positive reviews and client testimonials to your website, as happy clients breed more satisfied customers. Consider incorporating video testimonials for a modern twist and a more personal touch.

With these tips up your sleeve and construction company website examples embedded in your mind, your construction website will become a powerhouse, attracting potential customers and growing your company faster than a skyscraper in Dubai.

Don’t Get Left in the Dust: Skyrocket Your Online Presence with a Stunning Website for Your Construction Company

It’s time to be bold and conquer the saturated construction market with an online presence that will make your competitors wish they had a hammer to hide behind. So, strap on your tool belts and get to work — create a digital fortress of trust that will withstand the test of time.

Need a hand? That’s where Play Media comes in. We’re the pros for crafting a robust online presence for businesses in the construction industry. Our dream team of digital marketing maestros can help you with everything from designing a website for the books to implementing cutting-edge content marketing strategies like SEO, PPC advertising, and social media marketing – you name it – to give it a boost.

By partnering with us, you can focus on what you do best – crafting stunning construction projects for actual people while leaving the compelling of the digital folks to us. Get in touch today to discuss how we can transform your site into a revenue-boosting, traffic-attracting showstopper.

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