Two people talking about SEM

Search Engine Marketing (SEM): How to Do It Right?

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There are around 5.5 billion Google searches every day. Keep in mind this fun fact throughout this article, as it will help you put things into perspective. Search engine marketing, or SEM, relies on our…

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A Complete Guide to Amazon SEO

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It’s been more than 20 years since Jeff Bezos started his book-selling business out of his Seattle garage. With more than 100 private label brands, Amazon is mainly known as the world’s largest online retailer.…

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Understanding Online Marketing: SEO vs. SEM

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Search Engine Optimization (SEO) and Search Engine Marketing (SEM) are two marketing channels businesses can use to reach their target audiences on search engines. Although often used interchangeably, these two practices cover different aspects of…

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Top Lead Generation Tips for SaaS Companies – Use SMART Approach

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Retaining existing customers and keeping them happy is a must, but whether you're a startup or a profitable SaaS company, your business won’t be able to grow without a steady stream of new leads. That’s…

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Best Digital Marketing Strategies for Business Recovery

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You know what they say - expect the best, plan for the worst, and prepare to be surprised. Well, the Covid 19 crisis really has taken us by storm and did a number on businesses…

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The B2B Lead Generation Funnel 101

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There’s no doubt about it – lead generation is at the core of digital marketing. It’s the secret sauce that turns potential customers into actual sales. No matter what industry you’re in, leads are the…

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Depth guide to content creation

The In-Depth Guide to Content Creation in 2022

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Content is the cornerstone of the internet, in one form or another. Whether it’s videos, music, or infographics that you like to spend your time on, you’re consuming content. If you’re reading a news article…

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Social Media Marketing for Mobile Apps in 2022

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Social media marketing (SMM) has become an essential part of every business's growth strategy, including mobile apps. The number of customers who prefer to interact with brands through social media platforms has increased exponentially over…

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Ppc ads

A Beginner’s Guide to Creating Better Pay-Per-Click Ads

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PPC or pay-per-click advertising is one of the key components of many digital marketing campaigns, there are no ifs or buts about it. And although it can drive a significant amount of revenue, without proper…

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PPC Marketing: A Beginner’s Guide to Pay-Per-Click Ads

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Digital platforms have provided us with numerous marketing opportunities. One of the hot ones today is pay-per-click, or PPC advertising, for short. PPC has been all the rage in the digital marketing world over the…

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How Mastering Digital Storytelling Could Help Boost Your Marketing

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People love stories. Furthermore, the love of stories seems to transcend economics, cultures, and geographic boundaries. Given the degree to which humans embrace and connect to storytelling, it only makes sense to leverage it. Combining…

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Black hat seo vs white hat seo

Risky Black Hat SEO Tactics to Avoid & Their Alternatives

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SEO is a fierce digital battlefield. Getting lost in the noise of the crowded virtual space is easier than ever, which is why some resort to black hat tactics to topple their competitors from the…

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