Plastic Surgery Marketing: Essential Strategies for 2023 & Beyond

Any plastic surgeons out there looking to take their plastic surgery business to the next level in 2023 and beyond? With demand for cosmetic surgery and reconstructive procedures skyrocketing on a daily basis, having a strong digital marketing game is more important than ever. And that’s where we come in!

In this blog post, we share five must-have plastic surgery marketing strategies to help you stand out in an overcrowded market and attract prospective patients to your plastic surgery practice in no time. So, whether you’re looking to increase brand awareness, drive more website traffic, or simply grow your business, read on for expert tips and tricks that will have you saying “wow” (and your clients saying “yes, please!”). 

Let’s dive into some plastic surgery marketing ideas to help you own your target market, boost your search engine rankings, and take your dental practices to another level!

Time to Upgrade Your Plastic Surgery Marketing Plan: Why Settling for Outdated Strategies is Holding Your Business Back

Marketing your plastic surgery business to potential patients without using the latest effective marketing strategies is like trying to sculpt the perfect nose with a chisel and hammer – sure, it might have worked in the past, but why settle for a blunt instrument when there are cutting-edge precision tools at your disposal?

In the fast-paced and ever-evolving world of plastic surgery, you need to stay sharp and ahead of the competition if you want to see results. So, if you’re not already leveraging the latest digital marketing strategies to win over your target audience, it’s time to upgrade your toolkit and start crafting the kind of marketing campaigns that will truly make your business shine and your competitors go green with envy.

Identify High-Value Potential Clients & Target them with Social Media Marketing

Want to reach the cream of the crop in the plastic surgery world? Look no further than Instagram and Facebook! With the precise targeting capabilities of these social media platforms, you can connect with your ideal patient – potential patients who have the means and motivation to seek out your treatments, build a solid online reputation, and boost your search rankings in the process.

From income level to beauty product preferences, Facebook’s plastic surgery marketing campaign options are practically limitless – so why limit yourself to outdated demographic targeting when you can win over your target audience? And that’s not all – Google Ads (Pay-per-click ads or just PPC ads) offer even more ways to reach high-value customers for your plastic surgery practice based on their economic status with the right type of content.

But once you’ve attracted your target audience, how do you keep them coming back for more? Stay tuned for our tips on building lasting relationships with your prospective patients.

Stay in Touch with Your Previous & Existing Clients

Don’t just focus on attracting potential patients – staying in touch with your existing and past clients through your social media presence, informative blog content, or email marketing is also important. If your previous clients are happy with your service, they will gladly return for another medical procedure and refer you to a friend or someone they know, meaning you can get more leads.

Use social media to entertain them and, at the same time, inform them of the various surgical procedures that are on the table, your medical practices, and the plastic surgery services you offer. If you don’t engage your audience, they will unfollow you or stop talking about your brand. 

So, use Instagram stories, TikTok, and email newsletters to stay in touch and share your marketing messages with the world. Entice patient testimonials – offer them discounts or referral programs if they bring their friends or promote your brand on social media by sharing, liking, following, and subscribing.

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Mladen Maksic CEO
Play Media

Offer Free Consultations where You Can Show Results with Photoshop

Offering free consultations or other marketing materials is a proven way to gain leads, attract potential clients and boost your plastic surgery marketing strategies. Free consultations are a great option if you are new to the plastic surgeons’ world and you still need to make trustworthy relationships with your potential customers.

Let’s face it – even the bravest clients can get a little freaked out at the thought of plastic surgery. But what if you could give them a sneak peek of their post-op look before they go under the knife? With the power of visualization, you can do just that – and put your clients’ minds at ease.

Whether you choose to use software like Photoshop or other online tools that fit your needs, the key is to let your clients see their future selves in all their post-surgery glory. So go ahead, play around with every curve and contour – and watch as your clients go from anxious to excited in no time flat. You can also use this tactic for your content marketing and social media marketing efforts to build a recognizable and trustworthy online reputation.

An Inviting & SEO Optimized Website is a Must (Even for Plastic Surgeons)

When it comes to the plastic surgery world, your website is your calling card – and it needs to be both welcoming, alluring, easy to navigate, and search engine optimized if you want to stand out in a crowded field. Think of your website like your waiting room – you want your clients to feel comfortable, at ease, and confident in your abilities before they even step through the door.

And from a Search Engine Optimization (SEO) perspective, a well-optimized, mobile-friendly website can help ensure that potential clients actually find you in the first place, and stay for more, browsing through your services and content. So if your website is looking a little tired or lacking in key search terms, it’s time to give it a makeover to boost your conversion rates.

After all, in the world of plastic surgery marketing, the first impression is everything – so, better make it memorable!

Ask Your Clients for Online Reviews & Before and After Pictures

Did you know that almost 91% of millennials trust online reviews as much as friends and family, according to Brightlocal? Nowadays, social proof is everything. So, positive reviews are a crucial component of your online presence and successful plastic surgeon marketing. 

Ask your patients to write good reviews about your cosmetic surgery practice and services if they are happy with them. Most individuals would gladly offer you a glowing recommendation if they were satisfied with the cosmetic procedures they got done, which would be the icing on your Google My Business or social media presence cake. Share patient stories on review sites, as well as your website and social media accounts.

Don’t be afraid of negative reviews and let them stop you – in this scenario, simply kindly ask the client what the problem was, make up for it, learn from it, and try to avoid it in the future. After all, it just speaks of your level of trustworthiness, transparency, and care for your clients.

Creating the Winning Digital Marketing Campaign: Stay Ahead with a Robust Plastic Surgery Marketing Strategy 

If you want to grow your practice in 2023 and beyond, implementing these marketing strategies is a must. By leveraging social media, investing in SEO, creating valuable content, and providing exceptional patient experiences, you can set yourself apart in a competitive industry and attract more patients your way. So, let’s say goodbye to outdated marketing tactics and hello to a bright and prosperous future for your medical practice. 

If you’re a cosmetic surgery provider looking to take your cosmetic surgery business to new heights but aren’t sure how to approach SEO, search advertising, conversion rate optimization, email marketing campaigns, or content marketing strategies, feel free to get in touch anytime – our team will be more than thrilled to help you out. 

Leave the search engine marketing to Play Media‘s marketing professionals, and focus on what you do best — creating waves in the industry with innovative cosmetic and plastic surgery that will eventually do all the marketing for you!