6 Effective Real Estate Link Building Techniques

Word of mouth, a good reputation, and valuable connections are some of the keys to a successful real estate business. But how can you use those things to your advantage in the digital world? Well, by exploring real estate link building and getting people to talk about you online. 

Easier said than done, we know. But even if you’re not versed in the digital marketing world, you can still get good results with your own efforts. You just need some tips and a push in the right direction. That’s why we’re here to give you some simple yet effective techniques for acquiring real estate backlinks. Let’s begin. 

What Is Real Estate Link Building?

Let’s start at the very beginning and explain what real estate link building actually means. Simply put, real estate backlinks, also known as inbound links, are links from other websites that point to your website. They serve as a little virtual nod of approval and credibility for your website.

There are different types of backlinks in the real estate world, but they all serve the same purpose – showing search engines that your website is a trusted and valuable resource. In a way, backlinks act as a referral for your site, showing search engines that other websites find your content useful and relevant. 

Types of Real Estate Backlinks

What kind of backlinks can you hope to acquire on the world wide web? There are different places where you can link to your website and get more traffic to your page. Here are some examples.

• Editorial backlinks – links placed in an article or blog post in a natural and relevant manner, providing value to the reader and endorsing the linked website.
• Directories – online directories that list businesses, including real estate websites, in a specific category or location.
• Listing sites – websites that allow you to list properties for sale or rent. Many of these websites also provide backlinks to real estate websites as a benefit of using their platform.
• Guest blogging – writing articles or blog posts for other real estate websites and including a link to your site within the post.
• Social media – a strong social media presence can drive traffic and build backlinks to your website. 
• Forum and community participation – participating in online real estate forums and communities can also help you build backlinks by establishing yourself as a knowledgeable and credible resource.

The Importance of Link Building in Real Estate SEO

Backlinks are kind of like the who’s who of the internet world. The more A-listers (read: high-quality, relevant websites) linking back to your real estate site, the more in-demand and trustworthy your site becomes in the eyes of search engines. And we all know the wonders that can do for your business – better visibility, more organic traffic, and a steady stream of leads. What more could you want? 

So, think of backlinks as your VIP passes to the top of search engine rankings. Just make sure you’re only associating with the right crowd – a bunch of low-quality links can actually harm your SEO. 

How to Earn Real Estate Backlinks

To attract more attention to your site, you want to be the talk of the town, making everyone link to your website. But how can you become the real estate agent on everyone’s lips? Let us guide you through some key techniques to start building links effectively ASAP.

Networking Is Key – Start Mingling

What is at the heart of real estate? Building lasting relationships with clients and agents alike. Well, the same goes when link building. You’ve probably already got a list of contacts within the industry, so why not put it to good use?  

One thing that building relationships with other players in the industry helps with is increasing your chances of earning high-quality backlinks for your website. Networking gives you access to a broader network of contacts, resources, and opportunities, making it an essential part of any real estate professional’s toolkit.

So, don’t be afraid to reach out and start building your community. Think of meaningful relationships as one of the pillars of your job.

Location, Location, Location-Based Content

Where are you based? If you’re a realtor who works in Orange County, there’s no use publishing content related to Vermont, for example. Instead, focus on what you know and what is relevant to you and your community. This is where geo-targeted content comes into play.

Start writing quality content about your neighborhood. You can create posts about the latest listings, the best restaurants in the area, activities and events nearby, etc. The possibilities are endless. Create engaging, informative content that people will want to link to. 

Also, by sharing your content on social media and mentioning the people or places you’re talking about, you could earn a few valuable and relevant links as well! The people looking for a home in your neighborhood will see you as a credible source and consider you a knowledgeable and resourceful realtor. So, start typing!

Start Guest Blogging

A more direct way of gaining quality backlinks is by guest posting. What does that mean? Well, guest blogging is pretty much what you can imagine – writing posts as a guest for other people’s real estate blogs. Again, this comes back to those relationships and networking. 

When you connect with people in the industry, it’s an opportunity to share knowledge on each other’s platforms and broaden your audience. Guest blogging is a great way to promote your website and reach people you otherwise wouldn’t. So, connect with your peers and help each other grow your businesses. 

Help Reporters Out – Use HARO

If you want to dip your toes into the PR waters and test how that can benefit your business, there’s a pretty simple way to get started. Using a service like HARO (Help a Reporter Out) is a great way to get in touch with journalists, start building new connections, and get mentions in relevant news outlets.

By sending your stories to journalists within your niche, you can land articles about your business, mentions, and links in relevant publications. So, reach out and start spreading the word about your business. If you find the PR world intimidating, you can always get digital PR services and rely on the pros.

Participate in Forum Discussions

When you’re a veteran in the industry, you have a lot of experience and knowledge you can share with others. So, why not do exactly that? You can share your wisdom with people on forums, answer their questions, give advice, share your insights, and establish yourself as a trustworthy expert in your field. Make sure to include the link to your website in your comments. As a result, you’ll become a recognizable figure in your industry, build relationships and make people want to link to your page.

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Business Citations

A business citation is a mention of your business name, address, and phone number (NAP) on other websites. The more accurate and consistent your NAP information is across the internet, the more authoritative and credible your business will appear to search engines. When someone links to your website in a business citation, it acts as a vote of confidence from that website, which can improve your search engine ranking. 

Some examples of websites where you can create a business citation are local business directories, online yellow pages, and industry-specific websites. By building a strong network of business citations, you can increase the number of backlinks to your website and establish your real estate business as a trusted and respected player in the industry.

Create Your Link Building Strategy Today

These are just some of the most effective techniques you can use to acquire quality backlinks and improve your website’s SEO rankings and brand awareness. So, by using these tips, you can successfully begin your link building journey and make a name for yourself in the real estate industry. 

Of course, this is just the beginning – there are plenty of ways to get high-quality links and drive traffic to your website. Remember that you can always rely on the experts who offer link building services. Play Media’s team of experts can come up with a backlink strategy for your website and help your business reach new heights – get in touch with us today!